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33 Keys to Decoding the Korean Wave, Hallyu 

#10 Hangeul, the Korean Alphabet 

Homer Hulbert and the World's praise of Hangeul

 

#10 호머 헐버트와 세계인들의 한글예찬 Hangeul, the Korean Alphabet <Korean version>

http://www.nyculturebeat.com/?mid=Focus&document_srl=4076838

 

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Nobel Prize-winning  writers such as Pearl S. Buck and Jean-Marie Gustav Le Clezio and linguists around the world have praised Hangul, the Korean alphabet, as a "scientific letter," "King Sejong is a genius," and "Hangul is a gift from Korea to the world."

 

There were other Westerners who discovered the excellence of Hangeul far ahead of them. Homer Hulbert (1863-1949), was an American missionary who went to Joseon at the age of 23 in 1886. He learned to read and write Hangeul in four days, and three years later, he wrote a textbook (Samin Pilji) in Hangeul, and published books on Korean culture and history. As an advisor to Emperor Gojong, he took the lead in promoting Korea's independence. Hulbert, who wrote, "There is no alphabet in the world comparable to Hangeul" (1905), was buried in Korean soil.

 

Today, people around the world are eager to learn Hangeul amidst the Korean wave, including K-Pop and K-drama. In January 2023, CNN reported in an article titled "South Korea brought K-pop and K-dramas to the world. The Korean language could be next." that Korean was the seventh most-studied language in 2022 on the learning app, Duolingo. The most downloaded language apps of 2022 were English at #1, Spanish at #2, French at #3, then German, Japanese, Italian, and Korean at #7, followed by Chinese, Russian, and Hindi. Korean is the most learned foreign language in the Philippines, and it also ranked high in Thailand, Indonesia, and Pakistan. The Korean language boom is thanks to the Korean Wave, “Hallyu”. 

 

 

#Praise of Hangeul by World-class Writers & Linguists

 

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Pearl Buck's Korean-set novel 'The Living Reed' (1963) features "Arirang" lyrics on the cover.(left)/ Pearl Buck and the children of Sosa Opportunity Center in Bucheon. Photo: Bucheon Cultural Foundation

 

"It is the simplest writing system in the world. By combining consonants and vowels, any language and sound can be written. Sejong is the Korean Leonardo da Vinci as he is gifted with deep and various talents." 

-Pearl S. Buck, 1938 Nobel Prize-winning novelist-

 

Pearl S. Buck (1892-1973), author of 'The Good Earth', was born in Hillsboro, West Virginia, who at the age of five months was taken by her missionary parents to spend her childhood in China. She developed her skills as a writer by reading Chinese classics such as “Romance of the Three Kingdoms” (14th century) and “Water Margin” (1524). She visited Korea several times, and made herself a Korean name, Park Jin-joo (朴眞珠).

 

In the introduction to "The Living Reed" (1963), a saga about a man's life from the end of the Korean Empire to liberation, Pearl Buck wrote that Korea was “a gem of a country inhabited by a noble people.” In 1964, she founded the Pearl S. Buck Foundation, which arranges adoptions of Korean War orphans and children of mixed race. In 1968, she published “The New Year,” a novel about children of mixed Korean descent. Buck won the Pulitzer Prize in 1932, and in 1938 she became the first American female author to win the Nobel Prize for Literature. 

 

 

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"One day is enough to master reading Korean. Hangeul is a very scientific and convenient alphabet system for communication."

-Jean-Marie Gustave Le Clezio, 2008 Nobel Prize-winning novelist-

 

French novelist Jean-Marie Gustave Le Clézio (1940- ), winner of the 2008 Nobel Prize in Literature, was fascinated by Korea after visiting the country for the first time in 2001, and taught French literature at Ewha Womans University. Le Clezio learned Hangeul on his own, and in 2017 published a novel titled “Bitna, sous le ciel de Séoul” (Under the Sky of Seoul).

 

"Koreans invented the solely creative and amazing alphabetic writing system called Hangeul for the Korean people. Hangeul is perhaps the most scientific system of writing in general use in any country." 

-Edwin O. Reischauer, Harvard University & U.S. Ambassador to Japan-

 

Edwin O. Reischauer (1910-1990), who was born in Japan, was the son of an American missionary, who majored in Japanese history at Harvard University and served as the US Ambassador to Japan (1961-66). He visited Korea in 1938 and, together with Professor George McAfee McCune (1908-1948), created the 'McCune-Reischauer Romanization', a method of Romanizing Korean.

 

 

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James D. McCawley, Professor at the University of Chicago *James McCawley's Interview About Hangul, 1996 <YouTube>

 

"Hangeul is the most ingeniously designed writing system in the world. … The achievements of the creators of Hangeul in the 1440s are amazing even by linguistic standards 500 years later. … All linguists around the world I think celebrate it [Hangeul Day] as a national holiday  is a natural and appropriate response. ... For the past 20 years, I have invited linguists, colleagues, students, and friends to prepare Korean food and celebrate Hangeul Day as our holiday."

-James D. McCawley (1938-1999), Professor, University of Chicago 

 

"Hangeul is the best alphabet, that all the languages have dreamed of." 

-John Man, author of “Alpha Beta: How 26 Letters shaped the Western World,” 2000-

 

"Whether or not it is ultimately the best of all conceivable scripts for Korean, Hangeul must unquestionably rank as one of the great intellectual achievements of humankind." 

-Geoffrey Sampson, Professor of Natural Language Computing in the Department of Informatics, University of Sussex-

 

"The significant feature of Hangeul is that the shapes of the symbols in this alphabet reflect the phonological relationships … Hangeul is Korea's gift to the world. While Hangeul is a symbol of Korean culture of the highest order, it has a significance that transcends any one country." 

-Samuel Robert Ramsey, Professor of East Asian Linguistics, University of Maryland-

 

 

#Homer Hulbert's 'A Korean Odyssey'

 

"There is no alphabet comparable to Hangeul anywhere in the world."

-Homer Hulbert, 'The History of Korea' (1905)-

 

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Books about Homer Hulbert published in Korea 

 

Long before linguists and literary figures around the world praised Hangeul, there were Westerners who were fascinated by Hunminjeongeum. Homer Hulbert (1863-1949), a 23-year-old missionary who went to Joseon in 1886, saw the excellence of Hangeul early on. Born in New Haven, Vermont, Hulbert attended Dartmouth College and then Union Theological Seminary in New York. In the 23rd year of King Gojong's reign, he arrived at Jemulpo Port (present Incheon) by boat. He taught English at Yukyeong Park (Royal English School), the first modern educational institution. Then, he himself started learning Hangeul, and was able to read and write in four days. Three years later he published a book in Korean.

 

Published in 1889, the world geography textbook “Samin Pilji” (means "knowledge that scholars and the people should know") includes maps for each country along with history, geography, region, number of cities, climate, population, race, language.  It was Korea's first world geography book, covering capital, industry, special products, import and export items and scale, political system, punishment, class of status, education, religion, tax system, military system, and customs. It was 7 years ahead of "The Independent'', which was the first Korean newspaper in Korea in 1896.  2,000 copies of the first edition were published. In 1895, Baek Nam-gyu and Lee Myeong-sang translated and published it in Chinese, and in 2020, Somyeong Publishing published the original and modern translation. 

 

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Homer Hulbert's world geography book written in Korean, “Samin Pilji” (left) / “Samin Pilji” published in 2020

 

Hulbert contributed a column on 'The Korean Language' to the New York Tribune in 1889, and praised King Sejong's invention of Hangeul as a brilliant achievement in human history in “The Korean Alphabet” in 1892.  In 1903, he wrote in an annual report for the Smithsonian Institution that "the Korean language surpasses the English alphabet as a medium of communication." 

 

In “The History of Korea” published in 1905, Hulbert wrote, "There is no alphabet comparable to Hangeul anywhere in the world. He [King Sejong] was a true king of the people who left behind achievements.” Hulbert, who continued his research on Hangeul, published papers such as “Korean Etymology”, “The Hun-min Chong-eum (Hunminjeongeum)”, and “Spelling Reform”.

 

 

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Homer Hulbert suggested horizontal writing, word spacing, comma and period of Hangeul./ Ju Si-gyeong, linguist

 

In 1894, while Hulbert was teaching students in the Korean language at Paichai Hakdang, the first modern school, 18-year-old Ju Si-gyeong (1876-1914) entered the school. Hulbert asked, "Joseon alphabet is the most excellent script in the world. Why do you use Chinese characters that are difficult to write and understand?" Ju Si-gyeong, who learned Chinese studies at a village school, was shocked by Hulbert’s question, and began studying Hunminjeongeum. In 1896, Hulbert and Soh Jaipil (1864-1951), who returned from the United States, founded the English/Korean version of 'The Independent', and Ju Si-gyeong worked at the Independent as an accountant and Korean proofreader.

 

Hulbert later instructed Ju on how to write spaces, write to the right, commas, periods, and write Korean in Roman characters. Ju coined the term “Hangeul” and established the grammatical system of the Korean language and wrote “Sounds of the Language” (1914). Ju Si-gyeong, who led the spread of the Korean language, influenced the younger generation by insisting on the new consonant (final sound of a syllable), the abolition of Chinese characters, the purification of Chinese characters, and the writing of Hangeul.

 

Homer Hulbert: Champion of Hangeul and Korea's Independence

 

 

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Arirang sheet music and lyrics published in “The Korean Repository” in 1896

 

Homer Hulbert recorded and distributed with affection not only Hangeul but also Korean culture as a whole. In 1892, he published “The Korean Repository”, a Korean newsletter, and in 1896 recorded the song “Arirang (Mungyeong Saejae version)”, which had only been transmitted orally, as the first sheet music. Under the title of 'Korean Vocal Music', he wrote the lyrics in English, “Ararung ararung arario ararung ...olsa pai ddiora. Mungyungsaichai paktalnamu...hongdokai pangmaingi tanakanda.”  In 2013, Mungyeong City, Gyeongsangbuk-do, installed the Mungyeong Saejae Arirang Monument with a score engraved with Hulbert's name. 

 

He also took the lead in promoting Korea abroad. In 1901, he founded “Korea Review”, an English monthly magazine, and published “The History of Korea” (1905), the first English history of Korea written by a foreigner, and “The Passing of Korea (History of the Fall of the Korean Empire, 1906)”, which commented on Korea's cultural heritage, and criticized Japan. Also, he translated Korean proverbs and folktales into English.

 

Homer Hulbert, who was an advisor to Emperor Gojong, also criticized colonialism abroad and Japan's injustice after the Eulmi Incident (Empress Myeongseong, wife of Gojong, was assassinated by Japanese) in 1895. In 1905, when Japanese pressure intensified, Emperor Gojong delivered a personal letter to US President Theodore Roosevelt through Hulbert, asking for assistance to prevent Japan from controlling Korea. However, Roosevelt had already signed a clandestine Katsura Taft Agreement with Japan, giving Korea to Japan in exchange for the United States receiving the Philippines.

 

In 1907, Hulbert attended the international peace conferences at The Hague with Emperor Gojong's three secret envoys (Lee Jun, Lee Sang-seol, and Lee Wi-jong) and exposed Japan's illegality. The Japanese Empire, indignant at this, expelled Hulbert from the Korean Empire. 

 

However, Hulbert also supported Soh Jaipil and Rhee Syngman's independence movement in the United States. Meanwhile, the New York Times published a Japanese Scholar, K. K. Kawakami's critique of Hulbert's book "THE PASSING OF KOREA. Homer D. Hulbert's Important Book About the Little Peninsula" in 1906, a critique of Hulbert's book "The Passing of Korea". 

 

 

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Books by Homer Hulbert 

 

In 1949, at the invitation of Korea's first President Rhee Syngman, who was his student, Hulbert visited Korea for the first time in 42 years. Hulbert, who was 86 years old and had been on the ship for nearly a month from San Francisco to Korea, developed pneumonia. He passed away a week after stepping on Korean soil. He was interred at the Yanghwajin (present Hapjeong-dong) Foreigners' Cemetery in Seoul. His tombstone was engraved with the statement he gave to an Associated Press reporter before boarding the ship, "I would rather be buried in Korea than in Westminster Abbey."

 

In 1950, the Korean government awarded him the Taegeukjang, the first foreigner to receive the Order of Merit for National Foundation. In July 2013, the Ministry of Patriots and Veterans Affairs of Korea also honored Hulbert’s work as an Independence Activist. 

 

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The Chosŏn One, The influence of Homer Hulbert, class of 1884, lives on in a country far from his home, Dartmouth Alumni Magazine, 2015  

 

"Koreans are one of the most outstanding peoples in the world."

 

Kim Dong-jin, who founded the Hulbert Memorial Society in 1999, found an article praising Koreans in an interview given by Hulbert with the “Springfield Union” published in Massachusetts in July 1949. Dr. Hulbert said, "Koreans invented Hangeul, the most perfect alphabet, and even ordinary people can learn it in a week, and during the Imjin War (Japanese Hideyoshi's invasion of Korea, 1592-98) General (Lee Soon-shin) invented a turtle ship and defeated the Japanese army, reminiscent of the Battle of Trafalgar.”  “It has a thorough record culture (like the Annals of the Joseon Dynasty).”  “And, above all, the loyalty of Koreans shown through the March 1st Movement is an unprecedented example in the world.” 

 

 

#Why is Hangeul the best alphabet in the world?

 

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The movie 'The King's Letters (2019),' starring Song Kang-ho and directed by Cho Chul-hyun, dealt with the story of the invention of Hangeul.

 

Why is Hangeul evaluated as having the best characters in the world by linguists and writers around the world?

 

First, Hangeul is the only alphabet in the world whose creator, time of creation, and principle of creation are known. Hunminjeongeum was created in 1443 by King Sejong and Jiphyeonjeon scholars and published in September 1446 (lunar calendar).

 

Second, the purpose of creation of Hangeul is clear. The reason why King Sejong invented Hangeul is given in the preface of 'Eonhaebon', a Korean translation of Hunminjeongeum by order of King Sejo (Sejong's second son) in 1459. It was a pity that it was a country without letters, so it was to give the people a means to communicate. Since Hunminjeongeum can be written as it sounds, it was easier to learn and write than Chinese characters.

 

Third, Hangeul is the most scientific alphabet in the world. Linguists around the world have praised Hangeul as an alphabet that is simple, logical, and easy to learn. In particular, attention was paid to the fact that the letters were made after the shape of the mouth when pronouncing the letters.

 

 

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"Mal-Mo-E: The Secret Mission" directed by Eom Yu-na is a film about people compiling the "Big Dictionary of Korean Language" in protest against the Japanese colonial rule. 

 

Fourth, Hangeul survived under colonial rule. Throughout world history, colonial regimes have enforced imperial languages and obliterated indigenous languages. Most of the colonized countries in Africa, South America, and Asia forcibly absorbed the languages of their rulers and lost their mother tongues. Hangeul survived the 36-year colonial oppression of Japan and the colonial policy of annihilation of the Korean people and culture. Joseon people preserved Hangeul, the identity of the nation.

 

Fifth, Hangeul is the most expressive character in the world, and an efficient language. Hangeul has about 8,800 expressions of words and sounds. There are only 400 Chinese and 300 Japanese. Hangeul is a language that can bring out the beauty of words and the taste of style according to the sense of language, emotion, and sound. In Korean, there are various expressions that can be felt with the five senses, such as color, taste, touch, smell, and sound. In addition, new words for effective abbreviation in the Internet era using Hangeul are being born one after another. Abbreviated words and first-name games are also popular.

 

 

#The power of Hangeul in the digital age

 

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Google's Hangeul Day doodle (Google Doodle)

 

In October 2013, Eric Schmidt, CEO of Google, a global Internet company, visited the National Hangeul Museum in Seoul and praised Hangeul.

 

Schmidt said, “I heard that King Sejong invented the language because he was concerned that few Koreans could communicate, that there was a division between the upper class and normal people. It was a very important decision made in history… He wanted to make it easier for people in Korea to be able to organize information, 600 hundred years ago. … Korean culture spans 5,000 years, and Google is only 15.  It’s a pleasure for me to learn from the richness of Korean culture and also to help to share it with the rest of the world.”

 

Along with this, he said, “I think one of the key factors that allowed Korea to lead the current digital age was Hangeul, the only alphabet developed in Asia. It has become the true essence of Korean culture even after the transition from Korea to modern Korea.”

 

Google, which owns YouTube, is known to have discussed ways to promote Korean culture, including K-Pop, Korean movies, hanbok (Korean traditional clothes),hanok (Korean traditional house), and even Hangeul, in cooperation with the Korean Ministry of Culture, Sports and Tourism.

 

 

#The Korean language, the next K-Wave?

 

"A wise man wakes up before the morning is over, and even a fool learns in ten days."

-Preface to Hunminjeongeum, 1459-

 

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2014 Students learning Korean at King Sejong Hakdang in Mexico City. http://mexico.korean-culture.org

 

According to a 2018 survey by the UNESCO Institute for Statistics, the literacy rate of adults (aged 15 or older) is 74% in India, 97% in China, and 99% in Korea. Astonishingly, the literacy rate in the U.S. in 2023 is only 79%.

 

There is a craze for learning the Korean language in the world right now. Hangeul, which was once considered difficult and good for only Koreans, has emerged as a popular language in the global village. Led by global superstar BTS and BLACKPINK, K-Pop fans sing along in Korean. The hurricane of the Korean Wave, such as dramas, movies, food, and cosmetics, has soared, and the number of people around the world learning Hangeul has also increased.

 

Since 2007, the Korean government has operated Sejong Hakdang, a global network of Korean language schools. Starting with just 13 locations in 3 countries during its first year, Sejong Hakdang has expanded to 256 branches in 88 countries as of June 2024, serving over 216,226 students in 2023. The regional distribution includes 146 branches in Asia, 58 in Europe, 34 in North and South America, 13 in Africa, and 5 in Oceania. <Update>

 

 

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*Conan Learns Korean 

 

The number of Korean language students at universities in the United States has also increased. According to data from a survey of 2,669 universities in the United States by the Modern Language Association, the number of Korean language students increased by 95% from 7,146 to 13,936 between 2006 and 2016. Korean is the 11th most enrolled foreign language at U.S .universities. In addition, the number of foreign applicants taking the TOPIK, a test of Korean proficiency, increased from 2,200 in the first year of 1997 to 330,000 in 2018.

 

Meanwhile, Hangeul is being exported. Several tribes in the global village who speak but do not have their own characters are trying to write Hangeul. Indonesia, which is made up of 17,000 islands, has about 700 different languages. Among them, the Cia Cia tribe of Buton Island adopted Hangeul as their tribal language writing system about 10 years ago. It is known that the Lahu people of Thailand, the Chepang people of Nepal, the Papua people of the South Pacific Islands, and the Aramaya people of Bolivia are learning Hangeul.

 

In 1989, UNESCO established the King Sejong Literacy Prize to award those who contributed to the development and dissemination of their mother tongue in developing countries. UNESCO also recognized Hunminjeongeum as a historically and culturally important heritage. The Hunminjeongeum Haerye Edition, a book that explains the principles and purpose of Hangeul, as well as how to use and pronounce the letters, was designated as a UNESCO Memory of the World in 1997. 

http://www.unesco.org

 

 

Sukie Park

A native Korean, Sukie Park studied journalism and film & theater in Seoul. She worked as a reporter with several Korean pop, cinema, photography and video magazines, as a writer at Korean radio (KBS-2FM 영화음악실) and television (MBC-TV 출발 비디오 여행) stations, and as a copywriter at a video company(대우 비디오). Since she moved to New York City, Sukie covered culture and travel for The Korea Daily of New York(뉴욕중앙일보) as a journalist. In 2012 she founded www.NYCultureBeat.com, a Korean language website about cultural events, food, wine, shopping, sightseeing, travel and people.

 

 

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33 Keys to Decoding the Korean Wave, Hallyu! 

한류를 이해하는 33가지 코드 

 

CONTENTS

 

#Prologue: 국풍인가, 국뽕인가 Dynamic Korea, Sparkling Koreans

Overview of Korean culture, which has enjoyed a cultural renaissance over the past 20 years, distinguishing itself in film, drama, K-Pop, classical music, opera, jazz, ballet, theater, art, literature, restaurant industry, and golf. Understanding why Korean immigrants succeeded in the greengrocery, dry cleaners, and nail salon sectors.
http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4068567
 
 
A Few Things to Know about Koreans

 

#1 비빔밥 정신 The Spirit of Bibimbap

The secret of K-Wave's success, including K-Pop, "Parasite", "Squid Game",  Ik-Joong Kang (artist), Young Jean Lee (the first Asian female playwright in Broadway), Unsuk Chin (composer), Jennifer Koh (violinist) and David Chang (chef), probably originated from the blending of Korean bibimbap. Koreans are good at genre bending. Nam June Paik, "The Pioneer of Video Art," praised Korea's bibimbap spirit a long time ago. 

http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4069551

 

#2 빨리빨리 문화 Culture of Ppalli Ppalli 

Korea was successful in quarantine at light speed in the early days of the COVID-19 pandemic, the secret of many Koreans' success is efficiency and "quickly, quickly (ppalli, ppalli)" spirit. How the once-called "Land of Morning Calm" became a master of economic growth and speed warfare today.

http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4070443


#3 눈치의 달인들 Homo Nuncius Korean

A history of Korean-specific sixth sense and superpower "nunchi," and commentary on "Parasite" director Bong Joon-ho praising Martin Scorsese at the Academy Awards.

http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4071064


#4 저항의 민족 People of Resistance

 Bong Joon-ho and Hwang Dong-hyuk of 'Parasite' and 'Squid Game' were once blacklisted. Korean movies and dramas contain a spirit of social criticism and a strong sense of theme/message. Why? In the history of the ordeal, Koreans have consistently resisted colonial rule and dictatorship, and the candlelight vigils that impeached President Park Geun-hye have the spirit of resistance of Koreans. Bong and Hwang were both named to TIME magazine's "100 Most Influential People in the World" (Bong Joon-ho in 2020 and Hwang Dong-hyeok in 2022).

http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4071840


#5 한(恨)과 한국영화 르네상스 Country of Trauma, Culture of Drama  

Koreans have a unique sentiment of 'han'. The ethnic trauma of Koreans, such as separated families due to the division of the two Koreas after the war and the Ferry Sewol disaster, were more dramatic reality than the movies. Koreans who share their national sad feelings want more dramatic narratives and unforgettable characters. We are hungry for that. It is also the reason why Korean directors such as Park Chan-wook, Bong Joon-ho and Hwang Dong-hyeok have developed brutal aesthetics.

http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4072876

 

#6 쇠젓가락 유전자 The Magic of Metal Chopsticks

Koreans use metal chopsticks unlike Chinese and Japanese. Metal chopsticks, which require high concentration and sophisticated technology, are the open secret to success in Olympic golf, semiconductor, IT, plastic surgery, piano performance, cooks, and nail salons, etc.

http://www.nyculturebeat.com/index.php?document_srl=4073422&mid=Zoom

 

#7 세탁의 장인들  Masters of Laundry

Koreans immigrated to the United States and succeeded in the dry cleaning business. In the snow fields of Korea, they also did laundry next to tanks during the war. Korean passion for washing also leads to art. Park Soo Keun, who recorded the highest auction price for modern Korean art at Christie's New York, enjoyed painting laundry scenes. Nam Jeong-ho's masterpiece dance 'Pallae, Womanhood Story', musicals, poetry, and even movies were inspired by washing clothes. Julian Kim and Peter S. Lee directed “Happy Cleaners (2019)”, a film about a Korean-American family's strife.  

http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4074468

 

#8 복(福)을 싸드립니다: 보자기, 보따리와 보쌈 Bojagi, Bottari, & Bossam

Korean patchwork, multi-colored textile cloth reminiscent of Mondrian and Klee, a bundle moved by world-renowned artist Kimsooja and Momofuku chef David Jang's bossam all have a symbolic meaning surrounding good luck, "BO". On the philosophy of wishing the blessings of Koreans which have become motifs in art and food.

http://www.nyculturebeat.com/index.php?mid=Zoom&document_srl=4077066

 

 

Joseon, Corea, Korea

 

#9 고요한 아침의 나라 In the Land of Morning Calm 
The potential of Korea as a cultural powerhouse was recognized a century ago as seen in the Korean documentary "In the Land of the Morning Calm" (1927) discovered by a German priest who stayed in Joseon during the Japanese occupation in 1925.
http://www.nyculturebeat.com/index.php?document_srl=4083981

#10 호머 헐버트와 세계인들의 한글예찬 Hangeul, the Korean Alphabet 
About the Korean alphabet (Hangeul) praised by linguists around the world, including Nobel Prize winning novelist Pearl Buck. Homer Hulbert, a missionary who went to Joseon in 1886, wrote, "King Sejong's creation of Hangeul is a brilliant achievement in human history," and "It surpasses the English alphabet as a medium of communication." Hangeul is one of the key factors that led Koreans to the top in the digital era.
https://www.nyculturebeat.com/?mid=Zoom&document_srl=4092494

#11 '오징어 게임'과 '놀이의 왕국' 코리아 'Squid Game' and Homo Ludens Koreans
Korean games appear in the Netflix drama 'Squid Game.' American ethnologist Stewart Culin has already claimed that Korean Yut Play is the prototype of many games in the world in a book that explored 95 Korean games in 1895. Korea is currently a powerhouse in online games.
http://www.nyculturebeat.com/index.php?mid=TopStory2&document_srl=4078320
 
#12 모자의 왕국 Oh My Got!
Korea's hat craze, which became a hot topic on social media after Netflix released its Korean zombie thriller "Kingdom" in 2019. In 1883, astronomer Percival Lawrence Lowell's book "Choseon: The Land of the Morning Calm" (1886) described the Joseon hat over 17 pages. Korean hats inspired fashion designers such as Carolina Herrera.
 
 
Eat, Drink, Sing & Dance
Since ancient times, Koreans have enjoyed eating, drinking, singing, and dancing. The origins of the K-Wave today will be discussed here.
 
#13 음주가무-먹고 Eat
From the memoir "Crying in H Mart," by Michelle Zauner's bestseller in 2022, and "Jewels of the Palace," a period drama about a royal chef, which created a K-drama sensation in Asia in 2003, to "Cookin," an off-Broadway long-running Korean musical, Koreans' passion for food is the inspiration. During the COVID-19 Pandemic, the Washington Post ran a story about Korean food philosophy.
 
#14 음주가무-마시고 Drink
BTS made a shocking hiatus announcement at a dinner party on their YouTube channel this June, starting with alcohol talk. Director Hong Sang-soo's 27 films, which won the Berlin International Film Festival for three consecutive years, all feature scenes of drinking. Director Bong Joon-ho said after winning the Oscar, "I will drink until tomorrow morning." Korean liquor has even entered the Michelin two-star tasting menu in New York.

#15 음주가무-노래하고 Sing
The first Asian lead in the history of the Metropolitan Opera in 2007 was Korean (Hei-kyung Hong and Wookyung Kim). Although the population is much smaller than that of China and Japan, Koreans are taking big roles in the world's opera companies and chorus as well as at the international vocal competitions. In the 60's, Korean TV broadcasted singing contest programs for the children and later for the college students and even at the military camps, decades ahead of "American Idol". From traditional Korean one-person opera Pansori to "Korean Idol" and "Housewife Singing Contest," to political protest, Koreans always sing. 

#16 음주가무-춤추고 Dance
"The Figure Skating Queen" Yuna Kim (*TIME 100 in 2010) has the DNA of a dancer, and the only Asian principal dancers at the Mariinsky Ballet (Russia), Kimin Kim, and at the American Ballet Theater (Hee Seo, and Joo Won Ahn) are Korean. Korean dancers have been winning awards at international ballet competitions and breaking dance competition "Battle of the Year''. Of course, dance is an essential part of K-Pop.
 

The Power of Koreans
 
#17 미 태권도의 대부 이준구 대사범 The Father of American Tae Kwon Do, Jhoon Rhee
Taekwondo has made inroads into the world from every corner of the American neighborhood to Africa. The roots of the original Korean Wave are the Grandmaster Jhoon Rhee (1932-2018), who is called the "The Father of U.S. Taekwondo." He opened his first Taekwondo gym in Washington, DC in 1962, and taught self-defense techniques to lawmakers in the National Assembly. President Joe Biden, Muhammad Ali, and Bruce Lee learned Taekwondo from him.
 
#18 김치와 고추장의 힘 Fermentation, The Flavor of Time
 Koreans are known as the "Ppalli Ppalli People," but they are people who strictly observe the aesthetics of slow food. Kimchi and Gochujang (red pepper paste), which are important in Korean food, contain the taste of time through fermentation. Now, kimchi can be bought in small grocery stores as well as in the U.S. big supermarkets. Kimchi was selected as the Health Food 10 and was listed on the UNESCO Intangible Heritage. Famous chefs, such as Eric Ripert of Le Bernardin, use kimchi and gochujang in their recipes. California, New York, and Virginia have designated Kimchi Day (11/22).
 
#19 한국 여성 속의 여신들 Goddesses in Every Korean Woman
Korean society is still patriarchal, but there have been numerous female role models in Korea's long history. From "The Korean Queen Hatshepsut," Queen Seondeok of Silla, "Korea's Joan of Arc" Yoo Gwan-sun (1902-1920), Joseon-era female artists, and Jeju island's Haenyeo which were listed on the Intangible Cultural Heritage of Humanity, these are role models for Korean women.

#20 82년생 김지영 도서 한류 열풍 K-Books and Korean Feminism
 Cho Nam-Joo's novel "Kim Jiyoung, Born 1982" (2016)   has now been published in 17 countries around the world, and examines the current status of Korean women's human rights. There are many proverbs that disparage women in Korea, a country of Confucianism, but the world-famous female writers are Korean women or Korean American women (Susan Choi, Min Jin Lee, Choi Don-mee, Kathy Park Hong).
 
#21 그린의 여왕들, 골프의 여신들 Queens of the Greens, Goddess of Golf 
For more than 20 years, the women's golf world has been dominated by Koreans. Since Se Ri Pak won the U.S. Women's Open and the LPGA Championship in 1998, "Se Ri's Kids" swept the top 10. It analyzes seven reasons why Korean women golfers have become the world's strongest.
 
#22 풍자와 해학: 강남 스타일, 기생충과 마가렛 조 Korean Satire & Humor
 From the black humor of Psy's "Gangnam Style" and Bong Joon-ho's "Parasite", to the 1994 sitcom "All American Girl" (ABC-TV), the first Asian family sitcom in the U.S., Koreans love humor. Margaret Cho, standup comedian, opened the door to Asian TV actors and the next generation of stand-up comedians.
 
 
The Korean DNA 
 
#23 세종대왕과 레오나르도 다 빈치 King Sejong The Great Vs. Leonardo de Vinci
 If there was a genius Leonardo da Vinci in the Italian Renaissance, there was King Sejong the Great in the Joseon Renaissance. King Sejong invented Hangul, and numerous scientific tools. He composed music and wrote literature. Nobel Prize-winning author Pearl Buck and "Star Trek" author Joe Menosky compared King Sejong to Leonardo da Vinci, and Menosky wrote a mystery novel "King Sejong The Great" in 2020.

#24 '비디오 아트의 선구자' 백남준과 후예들 Nam June Paik and His Descendants 
 Cosmopolitan Nam June Paik was the 'The Pioneer of Video Art' and has influenced numerous contemporary artists including Joan Jonas, Bruce Nauman, Bill Viola, Tony Oursler, Christian Marclay, Doug Aitken, Pipilotti Rist, and the tragically killed Korean-American artist, Theresa Hak Kyung Cha whose work was shown at the 2022 Whitney Biennial).

#25 K-클래식: 정경화에서 임윤찬까지 콩쿠르 강국 The Korean Musical Mystery 
Piano, violin, cello, voice, composition. Korean classical musicians have won the world's top three competitions and the Van Cliburn competition over the past 20 years. At the "Piano Olympics" Van Cliburn competition held in Texas every four years, Koreans won the gold medals in 2017 and 2022. Belgian director Thiery Loreau directed the documentary "The Korean Musical Mystery" (2012) to investigate the Korean phenomena.

#26 비틀즈 Vs. 방탄소년단 The Beatles vs. BTS
A comparison between the 1960s Beatles and today's boy band BTS. Billboard No. 1, HOT 100, best-selling album, and Beatlemania & BTS ARMY.

#27 입양한인 예술가들 K-Adoptees Shine in the Art World 
"Blood is thicker than water." Korea was once notorious as an exporting country of war orphans. Today the adoptees are displaying outstanding talents in music, dance, art, film and cooking with Korean DNA. The stories of six K-adoptees, four of whom I interviewed including bass Andrew Gangestad, ballerina Jennifer Whalen, painter Sara Sejin Chang, Deann Borshay Liem, Grammy-winning violist Richard Youngjae O'Neill, and chef Danny Bowien.
 

K-Culture Renaissance 
 
#28 K-Food 한식 엑스타시 The Wide Spectrum of Korean Taste Buds
The Wide Spectrum of Korean Taste Buds: Koreans' passion for food is also proved by the global popularity of YouTube's "Mukbang", which shows eating performances. While the late Anthony Bourdain introduced flavors around the world with "Parts Unknown" (CNN), Korean veteran actor Choi Bool-am explored the tastes from all over Korea. As cultural anthropologist Margaret Mead pointed out, Koreans divide beef into 120 parts. Korea has expanded its spectrum of flavors by developing rich recipes and storage methods from season to season.

#29 K-Art 단색화 부활하다 The Revival of the Korean Monochrome Painting  
The Revival of the Korean Monochrome Painting: In the 2010s, the world art community rediscovered the Korean monochrome abstraction 'Dansaekhwa'. Monochromatic painters, who began under Korea's dictatorship in the 1970s, are now in their prime at the age of twilight.
 
#30 K-Fashion 백의민족에서 글로벌 패셔니스타로 K-Fashion Rocks 
 Koreans, formerly called the 'white people,' have now emerged as an important stage in the fashion world. Members of the K-Pop girl band BLACKPINK (Rose, Jisoo, Lisa, Jenny) have been appointed the global ambassadors for Tiffany, Chanel, Saint Laurent, Dior, Celine, and Bulgari, etc. K-Pop is affecting not only singing and dancing, but also fashion. It analyzes the reason why K-fashion has gone world-wide with the success of fast fashion chain shop "Forever 21."

#31 K-Beauty 성공 신화 The Myth of K-Beauty
 The New York Times reported that following the waves of Psy and K-Pop stars in 2014, "Now comes the latest import from South Korea: a formidable array of beauty products." The global beauty companies L'Oreal and Estee Lauder have acquired Korean indie cosmetics companies, and Korean cosmetics are creating a global craze for technological innovation, creative ingredients, low prices, and customized skin care.

#32 K-Spa '한국 스파의 디즈니랜드' 찜질방 Jjimjilbang, The Disneyland of Korean Spa 
The bathing culture of Koreans is unique. They are masters of detox. The Korean sauna is called "Spa's Disneyland." The jjimjilbang culture, which includes scrubbing, skin care, massage, food, computer rooms, karaoke rooms, and mini movie theaters, is fascinating to Americans. In January 2020, CBS-TV anchor Gayle King interviewed the Jonas Brothers, who went to a Korean sauna in LA, and comedian/host Conan O'Brien visited a Korean sauna in LA with Korean-American actor Steven Yeun as a guide in 2015. 

#33 K-Quarantine 기생충, 킹덤과 코로나 팬데믹 K-Quarantine: "Parasite" "Kingdom" and Pandemic
Bong Joon-ho's movie "Parasite" (2019) and the Netflix zombie drama "Kingdom" seem to have foretold the COVID-19 pandemic. "We live in Bong Joon-ho's dystopia," the New York Times said in a review of Parasite.  We had to maintain a six-foot "line" during the pandemic, like the lines of Parasite. New York Magazine said in July 2020 that Kingdom heralded the pandemic under the title "Kingdom Feels Like a Nightmare of Now."

 
#Epilogue The Brave New World! Hallyu Syndrome Continues
Baekbeom Kim Gu, a cultural nationalist and cosmopolitanist, seems to have predicted today's K-Wave. A small island-like country that is a peninsula but cannot go north because it is divided, and the Korean people who once struggled in the scars of war are envied by the global community today. Korea, where K-culture rises like an active volcano, has established itself as a cultural powerhouse. 
http://www.nyculturebeat.com/index.php?document_srl=4079538
 
 

Sukie Park

A native Korean, Sukie Park studied journalism and film & theater in Seoul. She worked as a reporter with several Korean pop, cinema, photography and video magazines, as a writer at Korean radio (KBS-2FM 영화음악실) and television (MBC-TV 출발 비디오 여행) stations, and as a copywriter at a video company(대우 비디오). Since she moved to New York City, Sukie covered culture and travel for The Korea Daily of New York(뉴욕중앙일보) as a journalist. In 2012 she founded www.NYCultureBeat.com, a Korean language website about cultural events, food, wine, shopping, sightseeing, travel and people.

 

 
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*한류를 이해하는 33가지 코드: 차례 <Korean>
http://www.nyculturebeat.com/index.php?mid=Focus&document_srl=4072494
 

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