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2023.10.29 13:56

Inside the Book: Highlights of '33 Keys to Decoding the Korean Wave' on YouTube

sukie

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A Short film on "33 Keys of Hallyu" on YouTube

Exploring K-Culture Beyond "BTS, Parasite, and Squid Game"

*Inside the Book: "33 Keys to Decoding the Korean Wave" YouTube (with narration in Korean, long, 29' 29", English subtitles)

https://youtu.be/29auuZ2a_Ig

"33 Keys to Decoding the Korean Wave:

Beyond BTS, Parasite and Squid Game"

(written in Korean by Sukie Park, published by Jisungsa, Seoul in June 2023)

Inside the Book "33 Keys of Hallyu: Beyond BTS, Parasite and Squid Game" (*Fast-Paced Version, 4' 41")

https://youtu.be/yWkCd1rkK20

Inside the Book "33 Keys of Hallyu: Beyond BTS, Parasite and Squid Game" (*Fast-Paced Version, 4' 41")

https://youtu.be/yWkCd1rkK20

As the subtitle suggests, "33 Keys to Decoding the Korean Wave" is a book that explores various aspects of Hallyu, the significant fruits of Korean culture, beyond K-pop, K-movies, and K-dramas. It encompasses a wide range of popular and high culture, covering lesser-known aspects such as K-art, K-classical music, K-opera, K-musicals, K-dance, K-book, K-food, K-beauty, K-fashion, K-games, K-golf, K-spas, K-webtoons, and more.

Inside the Book "33 Keys of Hallyu: Beyond BTS, Parasite and Squid Game" (*Fast-Paced Version, 4' 41")

https://youtu.be/yWkCd1rkK20

The book delves into Korean history, analyzes the traits of Koreans, examines the perspectives of foreigners who witnessed Korean culture over a century ago and compares Korean and Western cultures to explore the deep-rooted history and development of today's Hallyu.

Inside the Book "33 Keys of Hallyu: Beyond BTS, Parasite and Squid Game" (*Fast-Paced Version, 4' 41")

https://youtu.be/yWkCd1rkK20

Author Sukie Park gave an online lecture (October 17) on the topic of "33 Keys to Decoding the Korean Wave" at the Department of Korean Studies at the University of Vienna, Austria and gave an video presentation on the topic "Beyond BTS, Parasite and Squid Game" at Florida State University's 1st Media, Communication, and Cultural Studies: Asia-Pacific Conference(October 26-27) on the theme of "The Phenomenon of Hallyu and its Impact on the Global Industry."

This video uses the PowerPoint prepared for the lecture and presentation.There is an English version without audio commentary ("ppalli ppalli" version/ short, 4min. 40 sec.) and a version with audio commentary ("patient" version/ long, 29' 29"). https://youtu.be/29auuZ2a_Ig

Inside the Book "33 Keys of Hallyu: Beyond BTS, Parasite and Squid Game" (*Fast-Paced Version, 4' 41")

https://youtu.be/yWkCd1rkK20

*From a Q&A with the author

-Who should read this book?

SP: This book is for anyone with a connection to Korean identity and culture. Whether you are a Korean living in Korea or scattered around the world, or if you are a second or third-generation Korean, this book aims to help you explore your roots, potential, and pride.

While conducting interviews with second-generation Korean artists for the newspaper, I noticed one recurring theme: conflicts with their parents. First-generation Korean immigrants often wish for their children to pursue stable and respected careers such as doctors, lawyers, or professors, which was understandable as successful Asian artists like Bruce Lee were rare role models at that time. However, many second and third-generation Koreans who aspire to careers in fields like acting, filmmaking, music, comedy, writing, or cooking sometimes followed their parents' hopes by attending university, only to later abandon those paths to pursue their dreams. I wanted to show how successful second-generation Koreans could be in their chosen fields, using their talents to thrive.

Moreover, American families raising Korean adoptees may also be curious about their children's heritage and culture, seeking ways to educate and help them connect with their roots. This book could be a valuable resource for them to understand Korean culture better. Of course, anyone from around the world who has an interest in Korean culture could find this book intriguing.

It speaks to second-generation Koreans, adoptive Korean families, those married to Koreans, and anyone curious about Korean culture. It contains content that readers from different backgrounds can find worthwhile. That's why I'm working on translating it into English.

Today's abundant fruits of Hallyu are born from the seeds and nutrients sown by our ancestors long ago. While it's nice to have glossy photobooks on the table, I invite you to explore "33 Keys to Decoding the Korean Wave" and discuss the deeply rooted tree of our nation. Wouldn't it be wonderful if this book became a conversation starter on your living room coffee table?