링컨센터 아트리움 공식 TKTS 4호
Lincoln Center for the Performing Arts and Theatre Development Fund (TDF) Announce the TKTS® Discount Booth in David Rubenstein Atrium to Officially Become TDF’s Fourth TKTS Discount Booth in NYC
David Rubenstein Atrium
LINCOLN CENTER FOR THE PERFORMING ARTS AND THEATRE DEVELOPMENT FUND (TDF)
ANNOUNCE THE INDOOR TKTS® DISCOUNT BOOTH IN LINCOLN CENTER’S DAVID RUBENSTEIN ATRIUM
TO OFFICIALLY BECOME TDF’S FOURTH TKTS DISCOUNT BOOTH IN NYC
TKTS® LINCOLN CENTER QUICKLY BECOMING A FAVORITE AMONG NYC LOCALS
NEW YORK, NY (January 26, 2017) — Lincoln Center for the Performing Arts and Theatre Development Fund (TDF) announce that the pop-up TKTS residency at the David Rubenstein Atrium’s Zucker Box Office (located on Broadway between 62nd and 63rd Streets), that originally opened on August 2, 2016, for a limited time, has officially become TDF’s fourth, and only indoor, TKTS Discount Booth in New York City. For the past six months, Lincoln Center’s partnership with TDF, the nonprofit service organization for the performing arts that operates the TKTS Discount Booths, has provided New Yorkers and visitors the opportunity to purchase discount tickets and to access the wonderful range of performing arts available in New York. Response has been so positive that TKTS will stay in the David Rubenstein Atrium. In addition to same-day performance of up to 50% off for Broadway and Off Broadway shows, this TKTS Booth will also feature discounts to Lincoln Center performances.
TKTS Lincoln Center is open Tuesday through Saturday from 12:00 to 7:00 pm at the Zucker Box Office. Same-day tickets will be sold for all performances, and matinee tickets will also be sold the day before the performance (in addition to the day of the performance). TKTS discount tickets are generally 50% off and have a per-ticket service charge of $4.50.
“For the past six months this new TKTS Discount Booth has been growing in popularity and we’ve received wonderful feedback from local residents who have already become repeat customers,” said Victoria Bailey, TDF’s Executive Director. “TKTS Lincoln Center offers a welcome indoor alternative to our other booths in Times Square, South Street Seaport, and Downtown Brooklyn.”
“Lincoln Center is delighted to extend our relationship with TKTS,” said Tom Dunn, Sr. Director Concert Halls Operations. “The missions of our organizations are aligned in that we both want to expand access to high quality, affordable performing arts on our campus and throughout the city.”
TKTS opened for business on June 25, 1973, and quickly became a mecca for theatergoers from all over the world. Making theater affordable with same-day discount tickets and providing an urban fellowship of theater lovers on Duffy Square (47th Street and Broadway) has helped turn TKTS into one of New York City’s most photographed landmarks. The current TKTS Booth, housed under red glass steps, opened in 2008 and has garnered over a dozen international design awards. The glowing red staircase above TKTS became the first public space in Times Square, and it quickly became a popular respite for locals and visitors 365 days a year. TKTS also has discount booths at the South Street Seaport at the corner of Front and John Streets and in Downtown Brooklyn in 1 MetroTech Center. Through all of its locations, TKTS has distributed over 63.3 million tickets to Broadway and Off-Broadway productions since it first opened for business on June 25, 1973. These tickets represent over $2.3 billion in revenue from these same-day sales to thousands of stage productions. The small per-ticket service charge (currently $4.50 per ticket) is used to operate the booths and to help fund TDF’s myriad of education, access, and service programs. The free TKTS app for iOS and Android devices shows in real time what’s available for sale at the TKTS Booths.
Theatre Development Fund was created in the conviction that the live theatrical arts afford a unique expression of the human condition that must be sustained and nurtured. It is dedicated to developing diverse audiences for live theater and dance and strengthening the performing arts community in New York City. Since 1968, TDF’s programs have provided over 92 million people with access to performances at affordable prices and have returned over $2.7 billion to thousands of productions. Best known for its TKTS Discount Booths, TDF’s membership, outreach, access (including its newly formed Autism Theatre Initiative), and education programs—as well as its Costume Collection—have introduced thousands of people to the theater and helped make the unique experience of theater available to everyone, including students and people with disabilities. Recent TDF honors include a 2011 Mayor’s Award for Arts and Culture, a 2012 Tony Honor for Excellence for its Open Doors Arts Education Program, a 2012 New York Innovative Theatre Award for its support of the Off-Off-Broadway community, a 2013 Lucille Lortel honor for “Outstanding Body of Work” in support of the Off-Broadway community, a 2016 “Friend of Off-Broadway” honor from The Off-Broadway Alliance, and New York City’s 2016 TITLE II ADA Sapolin Public Service Award. For more information, go to TDF.org.