CulBeat Express
2020.05.17 17:57
소더비, 마이클 조단 나이키 스니커(1985) 56만 달러 경매
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마이클 조단이 1985년 신고 경기를 했던 나이키 에어조단 1S 스니커(마이클 조단 사인)가 소더비에서 56만 달러에 경매됐다. 이는 2019년 나이키 와플 레이싱 플랫 스니커 '문 슈(Moon Shoe)'의 경매가 43만7천500달러의 기록을 깨는 스니커 경매 최고가다.
SOTHEBY’S SETS NEW WORLD AUCTION RECORD FOR ANY PAIR OF SNEAKERS
MICHAEL JORDAN’S GAME-WORN, AUTOGRAPHED NIKE AIR JORDAN 1S FROM 1985 SOAR TO $560,000
One of the Most Important Basketball Sneakers of All Time Made Exclusively for the Legendary NBA Chicago Bulls Player
Surpassing the Previous Auction Record of $437,500, Set at Sotheby’s in July 2019 by the Nike Waffle Racing Flat ‘Moon Shoe’
10 Bidders Compete Throughout the 10-Day Online Auction *Bidders Drive Up the Value by $300,000 in Final 20 Minutes* International Bidding Spans 4 Continents
70% of Bidders New to Sotheby’s Bidders Range Between Age 19 – 50+
Coinciding with the Final Episode of The Popular ESPN documentary ‘The Last Dance’, Spotlighting the Chicago Bulls & Jordan’s Legacy
NEW YORK, 17 May 2020 – Sotheby’s is pleased to announce that Michael Jordan’s Game-Worn Autographed Nike Air Jordan 1s from 1985 sold for $560,000 this afternoon in an online auction – the new world auction record for any pair of sneakers, surpassing the previous record set at Sotheby’s for the Nike 1972 Nike Waffle Racing Flat ‘Moon Shoe’ sold for $437,500 in July 2019. Following a bidding war which drove the value up by $300,000 within the final twenty minutes of the sale, the pair achieved more than 3.5x their $150,000 high estimate. Bidders ranging from age 19 to 50+ participated across 4 continents, with 70% of bidders new to Sotheby’s. The pair was sold coinciding with the final episode of the popular ESPN documentary ‘The Last Dance’, spotlighting the Chicago Bulls and Michael Jordan’s legendary career.
Brahm Wachter, Sotheby’s Director of eCommerce Development, commented: “We are extremely excited about today’s record-breaking result! Building off the momentum from our debut sneaker sale last year, which previously set the record for a pair of sneakers with the Nike Moon Shoe, we wanted to set the bar even higher for our second sneaker sale. We saw tremendous bidding up until the moment the sale closed, with the value more than doubling in the final hour alone. That coupled with strong international bidding from six countries on four continents shows not only the incredible appeal of Michael Jordan as one of the most recognizable and legendary athletes of all time, but also that sneaker collecting is truly a global and growing market.”
MICHAEL JORDAN’S GAME-WORN, AUTOGRAPHED NIKE AIR JORDAN 1S FROM 1985
The Vintage Originals from 1985 are in the Chicago Bulls white, black and red - the Air Jordan 1 colorway that Michael Jordan wore the most often on the court. In 1984, Nike gave Jordan a signature line of shoes and clothes – a crucial, unprecedented move to entice Michael Jordan to sign with Nike. Produced between February to April 1985, Jordan wore the present pair of Air Jordan 1s during an early, pivotal point of his career and thus catapulted the sneaker’s popularity.
The Jordan exclusive features unique variations from the public release of the sneaker: MJ’s are Mids, whereas Nike released only Highs and Lows to the public in 1985; the iconic Swooshes are longer, leaner, and more aggressive; and the pair is made from a different material and features red laces, varying from the public offering with only black and white laces.
The right shoe features Michael Jordan’s signature in black permanent marker, unlike many of Jordan’s Game Worn Autographed shoes which are signed with a ball point pen that wears away over time. On offer in remarkable condition, the pair shows frequent wear in comparison to most of Michael Jordan’s other Game Worn Shoes, as he wore a new pair of shoes in every game later in his career. Beautifully creased, black and red and white slashes and markings on the uppers are presumably from the shoes knocking into each other or into the shoes of opponents while Jordan wore them to battle. Wearing mismatched shoes most of his career, the pair is in a size 13 (left shoe) and a 13.5 (right shoe).
In 1984, Michael Jordan’s black and red shoes (Air Ships) became controversial after the NBA sent a letter to Nike in February of 1985 informing the company that Jordan’s colorful shoes were a violation of the league’s uniformity of uniform clause, and forbid Jordan from wearing them. Nike responded by creating an ad campaign around Jordan’s banned shoes, remarking that while “the NBA threw them out of the game, fortunately, the NBA can’t stop you from wearing them.” The Air Jordan 1s were created in the wake of the famous banned Nike ad campaign, and established MJ as the league's leader in shoe style.
The unparalleled sneaker became so popular and successful that Nike continued to make new signature Air Jordans each season. From the inception, Air Jordans have always been the pinnacle of sneakers, unmatched in their quality, craftsmanship, innovation, performance, and style.
